Under Review

🇫🇮 Applicant Under Review

Lead the Sleep Hygiene
Revolution in Finland

Exclusive national licence. Complete operating system. Genuine recurring revenue. Everything you need to lead the mattress hygiene revolution in Finland.

An applicant is currently being evaluated for this territory. Qualified candidates are still welcome to apply.

€190,000 Licence Fee

~24 months Target Payback

Independent analysis forecasts the global allergy treatment market to nearly triple this decade. Read the report

1 Licence · 2 Exclusive Brands

Every licence includes exclusive national rights to both brands: one for residential consumers and one for B2B hospitality. Two revenue channels. One licence.

See the Numbers

Enter your details to unlock financial projections, investment structure, and the interactive ROI calculator for Finland.

Financial Projections

Model Your Opportunity

Adjust the variables below and see what you could earn as the Finland licensee.

Services per Team per Month

Your Teams

Teams per Territory Owner

Defaults to 1 — in practice, established TOs typically run multiple teams.

Territory Owners Sell sub-licences — you retain 30% of revenue

Market supports up to 25 territory owners. Launch plan targets 12 in the first licence term.

Territory Owners

Sub-licence Price

€

Your Earnings

Revenue

Total Sales Revenue ¹ -

From your teams ² -

From territory owners ³ -

Less: Equipment & Software ⁴ -

Less: Marketing ⁵ -

Monthly Earnings ⁶ -

Annual Earnings -

See glossary below for definitions

Territory Sale Income One-time

No. of territories -

Price per territory -

Your net income -

Licence Payback Bonus: calcs exclude territory sale income

Revenue Split How 100% of service revenue is distributed

Glossary & Assumptions Key terms, line item definitions, and locked assumptions

Key Terms

Master Licensee (You): You — the Master Licensee. You hold exclusive rights to operate in Finland, appoint operators, and sell local territory sub-licences.
TO (Territory Owner): A sub-licensee who purchases exclusive rights to operate in a local territory. If a territory is unsold, the ML assumes this role and retains the TO share.
Operator: The field team that delivers the service on-site. Both you and your territory owners hire operators to deliver services.

Line Item Definitions

¹ Total Sales Revenue: 100% of service income generated by all teams (yours + TOs). Calculated as: service value × services per month × total teams. Service value: -
² From your teams: 45% of revenue from teams you operate directly. This is your RP share (30%) plus marketing allocation (15%).
³ From territory owners: 30% of revenue from Territory Owner teams. This is the TO network share (15%) plus marketing allocation (15%).
⁴ EISF (Equipment, Insurance & Software): Equipment, Insurance & Software Fee. A fixed monthly cost per own team only. TOs pay their own EISF. EISF per team: - per month
⁵ Marketing: 15% of total service revenue allocated to marketing. Shown as a deduction in projections to give a conservative net earnings figure.
⁶ Monthly Earnings: Your total share (own + TO) minus EISF and marketing. Annual Earnings = Monthly × 12.

Locked Assumptions

Price per bed: The charge per individual bed serviced, adjusted for Finland market conditions. -
Beds per service: Average number of beds serviced per appointment, based on verified operational data. 3 beds
Service value: Revenue per service visit. Price per bed × beds per visit. - per visit

All benchmarks are based on verified operational data, adjusted for Finland market conditions.

Important Disclaimer: These projections are indicative only and are based on benchmarked operational data from our South African market, adjusted for local market conditions. Actual performance will depend on execution quality, market conditions, and operational decisions. These figures do not constitute a financial forecast, guarantee of returns, or investment advice. Final commercial terms are set out in formal licence agreements.

Licence Valuation

Why These Numbers Are Deliberately Conservative

The licence fee for Finland is calibrated so that a Master Licensee operating at Realistic capacity (40 services/month per team) with a Steady ramp-up recovers the full investment within approximately 24 months. This is not a best-case promise — it is the central, risk-adjusted scenario with every major upside deliberately excluded.

What You Get on Day One

Your licence fee secures immediate access to a proven operating system, proprietary technology platform, the Sentinel management suite, operational playbooks, training programmes, and an established premium brand — intellectual property and infrastructure that would cost hundreds of thousands to develop independently. You are not starting from scratch; you are stepping into a fully built, field-tested business from day one.

Genuine Net Earnings

The earnings figure shown in the calculator is not gross revenue or a vanity metric. It is the genuine net amount remaining after the 40% operator revenue share, 15% HQ royalty, 15% ring-fenced marketing contribution, and monthly equipment costs have all been deducted. What you see is what you keep.

The Sentinel Advantage

Our proprietary Sentinel platform is purpose-built to run the entire operation with minimal administrative and staffing overhead. Booking, scheduling, invoicing, customer communication, and reporting are automated from a single dashboard. This is not a franchise that requires a large back-office — the technology does the heavy lifting, keeping your fixed costs low and your margins high.

What the Calculator Deliberately Excludes

Every factor below represents genuine upside that a Master Licensee is likely to realise — but none of it is included in the earnings projection. This is how we ensure the numbers you see represent a floor, not a ceiling.

Territory sale income

Revenue from selling sub-licences to Territory Owners is excluded entirely. At 85% retention on each sale, this represents a significant additional income stream.

~50% of addressable market

The calculator uses the conservative launch target of 12 Territory Owners — roughly half the total addressable market of 25 for Finland.

Peace of Sleep & B2B revenue

All commercial, hospitality, and Peace of Sleep B2B contract revenue is excluded. Hotels, Airbnbs, student accommodation, and healthcare facilities represent an entirely separate revenue channel.

No price escalation

Service pricing is held flat for the full 5-year term. In practice, annual price adjustments aligned with inflation are standard.

No repeat customer effect

The model assumes every service is a new customer acquisition. Retention, referrals, and recurring bookings — which data shows are substantial — are not factored in.

1:1 Territory Owner ratio

The calculator assumes each Territory Owner operates just one team. In practice, established TOs typically scale to multiple teams — doubling or tripling the revenue generated per territory.

No brand equity appreciation

The growing value of your exclusive national licence and established territory network is not reflected in the calculator. Your licence appreciates as the brand grows.

The bottom line: the calculator is engineered to show what you can realistically expect in a disciplined, steady-state operation — with every major upside left on the table. When territory sales, B2B contracts, price escalation, and repeat customers are layered in, actual returns are likely to meaningfully outperform these projections.

Next Steps

Ready to Lead the Revolution?

Take the next step. Let's discuss your vision for bringing our brands to Finland and explore how this partnership can work for you.

Submit Your Enquiry

All discussions are confidential. No commitment required to explore the opportunity.

Confidential Document. This prospectus contains commercially sensitive information provided under the confidentiality terms you accepted. Unauthorised distribution is prohibited and may result in legal action. This document is for discussion and alignment purposes only and does not constitute a binding offer or contract. Final terms will be set out in formal licence agreements.

Lead the Sleep HygieneRevolution in Finland

See the Numbers

Model Your Opportunity

Your Earnings

Revenue

Territory Sale Income One-time

Licence Payback Bonus: calcs exclude territory sale income

24-Month Forecast

Key Terms

Line Item Definitions

Locked Assumptions

Why These Numbers Are Deliberately Conservative

What You Get on Day One

Genuine Net Earnings

The Sentinel Advantage

What the Calculator Deliberately Excludes

Ready to Lead the Revolution?

Licence Term Sheet

Overview

Investment Structure

Option A: Full National Licence

Option B: Monthly Payment Plan

Ongoing Fees

Equipment Package

Licence Includes

Licensee Responsibilities

Legal Framework

Lead the Sleep Hygiene
Revolution in Finland