Privacy Policy

Last updated: 15 October 2026

1. Introduction

CleanMyBed ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email address, phone number, postal address)
  • Account credentials
  • Payment information (processed securely through third-party payment processors)
  • Service booking and appointment details
  • Communications with us

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • Device and browser information
  • IP address and location data
  • Pages visited and time spent on our website
  • Referring website or source

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process bookings and transactions
  • Communicate with you about services, updates, and promotions
  • Respond to enquiries and provide customer support
  • Analyse usage patterns to improve our website and services
  • Comply with legal obligations
  • Protect against fraud and unauthorised activity

3.1 Messaging us on WhatsApp

When you message CleanMyBed on WhatsApp, or we send you a WhatsApp message (for example an invoice or a payment reminder), we keep:

  • your WhatsApp number and the profile name you use on WhatsApp;
  • the messages, photos, voice notes and documents you send us, and the messages we send you;
  • whether our messages were delivered and read, and any buttons you tap.

We use them to answer your enquiry, arrange and manage your service, send invoices and reminders, and keep a record of our conversation. Our team and the local operator who handles your enquiry can see the chat. WhatsApp messages are carried by Meta Platforms, as provider of the WhatsApp Business Platform, under WhatsApp's own terms and privacy policy.

You can stop WhatsApp messages from us at any time by replying STOP. Reply START to receive them again. We will still contact you about an active booking or invoice by email or phone.

We keep WhatsApp messages from an enquiry that does not lead to a service for 12 months after the last message. If you are a customer, we keep them for 5 years after your last service or payment, in line with the records we must keep for invoices. If you send STOP, we keep a note of that for as long as we hold your number, so that we do not message you again.

3.2 Automated replies and our virtual assistant

Some messages are answered automatically, for example asking which suburb you are in so the right local operator can help, or letting you know when our team is back.

We use an artificial intelligence service to help our team reply. Today it suggests replies that a member of our team reads before anything is sent to you. A virtual assistant may also answer general questions on our behalf: our services, prices and available times. It says that it is a virtual assistant, it does not discuss your invoices, payments or other financial records (a member of our team handles those), and you can ask for a person at any time.

The AI service is provided by Anthropic. It processes your messages only to produce these replies, under a data processing agreement, and does not use them to train its models.

4. Information Sharing

We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who assist in operating our business
  • Licensed Partners: With CleanMyBed licensees and operators who deliver services in your area
  • Messaging and AI Providers: With Meta Platforms (WhatsApp Business Platform) to send and receive WhatsApp messages, and with Anthropic to help our team reply, as described in section 3
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.

6. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing
  • Data portability
  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details below.

7. Cookies

Our website uses cookies and similar technologies to enhance your experience. You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.

8. International Transfers

CleanMyBed operates globally. Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Meta Platforms and Anthropic may process your information outside South Africa, including in the United States. Our agreement with Anthropic includes standard contractual clauses for international transfers; WhatsApp messages are handled under WhatsApp's terms. We share only what is needed for these purposes.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: