Build the Sleep Hygiene
Category in Johannesburg
Exclusive regional rights within South Africa. Proven model, established brand. Everything you need to build a thriving mattress hygiene business in Johannesburg.
This region is available for an exclusive Regional Partnership.
Every regional partnership includes exclusive rights to both brands within your territory: one for residential consumers and one for B2B hospitality. Two revenue channels. One partnership.
See the Numbers
Enter your details to unlock financial projections, investment structure, and the interactive ROI calculator for Johannesburg.
Model Your Opportunity
Adjust the variables below and see what you could earn as the Johannesburg Regional Partner.
Region supports up to 20 teams. Default launch plan: 12 own teams, Territory Owners optional.
Your Earnings
Revenue
Territory Sale Income One-time
Partnership Payback Bonus: calcs exclude territory sale income
24-Month Forecast
Revenue Split How 100% of service revenue is distributed
Glossary & Assumptions Key terms, line item definitions, and locked assumptions
Key Terms
- Regional Partner (You)
- You — the Regional Partner. You hold exclusive rights to operate in Johannesburg, appoint Territory Owners and Service Ambassadors, and manage service delivery across your territory.
- TO (Territory Owner)
- A sub-licensee who purchases exclusive rights to operate in a local territory. If a territory is unsold, the RP assumes this role and retains the TO share.
- Operator
- The field team that delivers the service on-site. Both you and your territory owners hire operators to deliver services.
Line Item Definitions
- 1 Total Sales Revenue
- 100% of service income generated by all teams (yours + TOs). Calculated as: service value × services per month × total teams. Service value: -
- 2 From your teams
- 45% of revenue from teams you operate directly. This is your RP share (30%) plus marketing allocation (15%).
- 3 From territory owners
- 30% of revenue from Territory Owner teams. This is the TO network share (15%) plus marketing allocation (15%).
- 4 EISF (Equipment, Insurance & Software)
- Equipment, Insurance & Software Fee. A fixed monthly cost per own team only. TOs pay their own EISF. EISF per team: - per month
- 5 Marketing
- 15% of total service revenue allocated to marketing. Shown as a deduction in projections to give a conservative net earnings figure.
- 6 Monthly Earnings
- Your total share (own + TO) minus EISF and marketing. Annual Earnings = Monthly × 12.
Locked Assumptions
- Price per bed
- The charge per individual bed serviced, based on verified South African operational data. -
- Beds per service
- Average number of beds serviced per appointment, based on verified operational data. 3 beds
- Service value
- Revenue per service visit. Price per bed × beds per visit. - per visit
All benchmarks are based on verified operational data from our South African operations.
Important Disclaimer: These projections are indicative only and are based on verified operational data from our South African operations. Actual performance will depend on execution quality, local market conditions, and operational decisions. These figures do not constitute a financial forecast, guarantee of returns, or investment advice. Final commercial terms are set out in formal partnership agreements.
Why These Numbers Are Deliberately Conservative
The partnership fee for Johannesburg is calibrated so that a Regional Partner operating at Realistic capacity (40 services/month per team) with a Steady ramp-up recovers the full investment within approximately 24 months. This is not a best-case promise — it is the central, risk-adjusted scenario with every major upside deliberately excluded.
What You Get on Day One
Your partnership fee secures immediate access to a proven operating system, proprietary technology platform, the Sentinel management suite, operational playbooks, training programmes, and an established premium brand already operating in South Africa — intellectual property and infrastructure that would cost hundreds of thousands to develop independently. You are not starting from scratch; you are stepping into a fully built, field-tested business from day one.
Genuine Net Earnings
The earnings figure shown in the calculator is not gross revenue or a vanity metric. It is the genuine net amount remaining after the 40% operator revenue share, 15% HQ royalty, 15% ring-fenced marketing contribution, and monthly equipment costs have all been deducted. What you see is what you keep.
The Sentinel Advantage
Our proprietary Sentinel platform is purpose-built to run the entire operation with minimal administrative and staffing overhead. Booking, scheduling, invoicing, customer communication, and reporting are automated from a single dashboard. This is not a franchise that requires a large back-office — the technology does the heavy lifting, keeping your fixed costs low and your margins high.
What the Calculator Deliberately Excludes
Every factor below represents genuine upside that a Regional Partner is likely to realise — but none of it is included in the earnings projection. This is how we ensure the numbers you see represent a floor, not a ceiling.
The bottom line: the calculator is engineered to show what you can realistically expect in a disciplined, steady-state operation — with every major upside left on the table. When territory sales, B2B contracts, price escalation, and repeat customers are layered in, actual returns are likely to meaningfully outperform these projections.
"We saw the demo, understood the system, and knew immediately. This is the future of hospitality hygiene. The platform alone is worth the investment."
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All discussions are confidential. No commitment required to explore the opportunity.
Confidential Document. This prospectus contains commercially sensitive information provided under the confidentiality terms you accepted. Unauthorised distribution is prohibited and may result in legal action. This document is for discussion and alignment purposes only and does not constitute a binding offer or contract. Final terms will be set out in formal partnership agreements.