Leadership
Charlie Wright
Founder & Chief Executive Officer
Charlie is a founder who builds before things are obvious.
For more than three decades, he has started, grown, and exited businesses across multiple sectors and geographies, often by challenging accepted norms and backing ideas others initially dismissed. His career spans pioneering work in international events, hospitality, consumer brands, and technology platforms, with successful exits along the way.
As Founder and CEO, Charlie sets the vision, narrative, and direction of the business. He is responsible for brand, partnerships, category creation, and identifying where the market is moving next, ensuring the network stays ahead of the curve rather than reacting to it.
A Personal Mission
The business was born from a deeply personal place. What began as a mission to help his daughter manage severe allergies evolved into a broader insight: sleep hygiene is one of the most overlooked pillars of health and performance.
Charlie saw the opportunity to turn that insight into a medically guided, scalable service that could redefine how people think about their beds, and their wellbeing.
He is known for backing people, not just ideas. He believes in surrounding himself with operators who are better than he is in their domains, and in building businesses that combine purpose with commercial discipline.
Today, his focus is on growing the network into a global platform. One that elevates sleep from an afterthought to a performance standard, and gives partners a brand with meaning, momentum, and staying power.
"Back people, not just ideas."
For Charlie, the right team matters more than the perfect plan. Give good people room to operate, and the results follow.
Ready to connect?
Charlie is passionate about finding the right partners to bring our brands to new markets. If you share the vision for elevating sleep as a performance standard, he'd love to hear from you.