This isn't a sales piece. We just want to walk through what we've actually built with Sentinel, because we're proud of it and we think most people don't realise the depth of what sits behind our operation.

Sentinel is our proprietary business management platform. It's the single system that runs everything — both brands, every territory, every team, every customer interaction. The whole point of building it this way was so our partners don't need to stitch together ten expensive SaaS subscriptions and hire back-office staff to manage them all. One cockpit. Everything in one place.

Here's what's inside.

Command Centre

The home dashboard. Role-based views so everyone sees what's relevant to them without digging through menus.

  • Today's bookings and service schedule
  • Pending tasks and action items
  • Quick-access module grid
  • Recent activity feed
  • Key performance indicators
  • System notifications and alerts

Operators see their daily job queue, treatment logging, and earnings. Licensees see territory analytics, operator oversight, and revenue reports. HQ sees network-wide data across all countries.

Service Operations

The core workflow engine — manages the full service lifecycle from booking through completion.

  • Kanban-style service log management (drag and drop)
  • List view with advanced filtering
  • Booking calendar and availability management
  • Job estimator and pricing tool
  • Estimates and digital proposals — generate professional quotes and send them directly to customers
  • Status tracking and workflow automation
  • Service history and full audit trails

A single operator can manage their entire workload from their phone while the licensee above them sees exactly what's happening across every team in the country. No phone calls. No spreadsheets.

Customer Relationship Management

Purpose-built CRM for service businesses. Not a generic contacts database.

  • Lead pipeline with stage tracking
  • Customer account management with full profiles
  • Contact history and notes
  • Complete service history per customer
  • Custom fields and tags
  • Lead source tracking and attribution
  • Predefined customer states — categorise customers by lifecycle stage (new, active, lapsed, VIP) so you always know where relationships stand
  • Quick share — generate and share vouchers, referral links, or promotional offers directly from a customer record

No need for a separate HubSpot or Salesforce subscription.

Certification & Compliance

Every service generates a professional, branded certificate. This is a big part of what separates us from "just a cleaning company."

  • Automated certificate generation
  • Certificate register with search and filtering
  • QR code verification system — anyone can verify a certificate is genuine
  • PDF export and email delivery
  • Custom branding and localisation
  • Complete compliance audit trail
  • Automated alerts for expiring certifications, overdue treatments, and compliance gaps

For hospitality partners in particular, this is critical — verifiable hygiene standards for guests, inspectors, and review platforms.

Rewards & Incentives Engine

Customer retention and word-of-mouth are fundamental to recurring revenue. Rather than bolt on a third-party loyalty tool, we built one natively.

  • Rewards dashboard and analytics
  • Referral code generation and tracking
  • Voucher issuance and redemption
  • Quick share for vouchers — operators can share reward vouchers instantly via link or message directly from the platform
  • Configurable reward rules
  • Customer loyalty module — track credit balances, manage a full ledger, and reward repeat customers automatically
  • Settlement and reconciliation

No separate loyalty platform to pay for or maintain.

Training Academy

Training embedded directly into the operating system. When a new team member joins, their learning pathway lives in the same system they'll use every day.

  • Training content management
  • Structured modules and lessons
  • Progress tracking per trainee
  • Assessments and quizzes
  • Certification workflows
  • Accreditation status tracking

No separate LMS. No extra login credentials. No content to keep synchronised across platforms.

Peace of Sleep — Hospitality Portal

A dedicated portal for B2B hospitality partners. This is what makes Peace of Sleep a credible hospitality programme rather than just a residential service with a different logo.

  • Property and room management
  • Visual room matrix with colour-coded service status
  • Service scheduling and history
  • Certificate access and compliance tracking
  • Team member access control
  • Manager onboarding via magic link — no complex setup, no IT involvement

Hotels and property managers get their own view into Sentinel without seeing anything they don't need to.

Communications Hub

Centralised communication tools. Every customer-facing message is consistent, professional, and tracked.

  • Smart email campaigns
  • Template management
  • Notification centre
  • Email delivery tracking
  • Full customer communication history
  • Automated triggers and workflows

No Mailchimp subscription. No email infrastructure to manage.

Accounting & Finance

Native financial tooling. Single source of truth for all financial operations.

  • Invoice creation and management
  • Payment tracking and receipts
  • Vendor bills and payouts
  • Split payments — automated revenue splits between territory owners, licensees, vendors, and HQ
  • Settlement logic and reconciliation
  • Transaction-level reporting
  • Financial document generation

The automated split payment logic is particularly important in our model. Revenue flows between multiple parties on every transaction — Sentinel handles those splits automatically rather than requiring manual reconciliation.

Resource Centre

A centralised knowledge base available to all users within the platform.

  • Operational playbooks and standard operating procedures
  • Marketing assets and brand guidelines
  • Training materials and reference documentation
  • Templates and downloadable resources
  • Accessible directly from the Sentinel dashboard — no hunting through email attachments or shared drives

System Administration

Comprehensive admin tools that control the entire platform environment.

  • User management and role-based permissions
  • Equipment registry — every piece of CleanMyBed equipment registered, tracked, and linked to its operator
  • Territory structure management — the entire geographic hierarchy of a country's operation defined and controlled centrally
  • System configuration and platform behaviour settings
  • Asset tracking across the network

Why this matters commercially

Think about what a typical service franchise partner has to assemble independently: a CRM, a booking system, invoicing, payment processing, a loyalty programme, email marketing, a training platform, compliance management, financial reporting with revenue split calculations, equipment tracking, and a customer portal for B2B partners.

That's easily ten or more separate SaaS subscriptions. Each with its own monthly cost, its own login, its own learning curve, its own integration headaches. Then you need someone to administer all of it and keep data consistent across platforms.

With Sentinel, it's one system. One login. One source of truth. The admin overhead is dramatically lower because there's nothing to integrate, nothing to reconcile, and no data living in five different places. A lean team can run a professional, scalable operation because the platform handles the complexity.

That's what we've been building. It's not glamorous work, and this article will bore anyone who isn't interested in business infrastructure. But for the kind of partner we're looking for — someone who understands what operational leverage actually looks like — this is the part that matters most.

Sentinel is live, it's evolving continuously, and it's included as part of every CleanMyBed licence from day one.

More detail here: cleanmybed.com/company/platform/sentinel

— Gary Harrod, Co-Founder & COO