Customer Survey

Who books us, why, and what would make it a real habit

Over 6,500 households already trust CleanMyBed, and nearly 1 in 4 people live with some form of allergy, and dust mites in bedding are the most common trigger of all. This takes about 5 minutes and it's all multiple choice. We want to understand who books us, why, and what would make it more useful to you. There are no right or wrong answers.

If you're answering the allergy-related questions on behalf of a family member rather than yourself, that's absolutely fine, just let us know when asked.

So we can match your answers to your service history. We won't add you to anything.

About you and your beds

How many beds are there in your household?

About you and your beds

How many of those beds has CleanMyBed cleaned so far?

About you and your beds

When you first booked, did you start with just one bed to try it out, or clean all your beds straight away?

About you and your beds

Have you ever used CleanMyBed for a property other than your own home, for example a guesthouse, Airbnb, or small hotel?

About you and your beds

Which best describes that property?

About you and your beds

What was the main reason you first booked CleanMyBed?

About you and your beds

Which best describes your household when it comes to allergies?

For allergy sufferers

If you're answering on behalf of someone else, your child, your partner, another family member, please answer every question in this section with them in mind, not yourself.

Who are you answering these questions about?

For allergy sufferers

Which of the following symptoms are experienced?

Select all that apply.

For allergy sufferers

Is regular prescribed medication currently being taken for these allergies?

For allergy sufferers

Since using CleanMyBed, how have those symptoms changed?

For allergy sufferers

Have you booked with CleanMyBed more than once?

For allergy sufferers

What best describes why you booked again?

Select all that apply.

For allergy sufferers

What's the main reason you haven't booked again yet?

For allergy sufferers

Would you be interested in an annual allergy management package, a set number of cleans scheduled across the year in advance, rather than booking one-off?

For allergy sufferers

If you were interested in a package, how many cleans a year would suit you?

For allergy sufferers

Was CleanMyBed actually recommended to you by a health professional?

For allergy sufferers

How important is it to you that CleanMyBed is recommended or endorsed by health professionals?

For everyone else

A couple of quick questions first, even if you've never thought of yourself as having allergies. (Nobody was born flossing or brushing twice a day either. Those became habits over time too.)

Even if you don't think of yourself as having allergies, do you regularly wake up with any of the following?

Select all that apply.

For everyone else

Had you ever considered these might be allergy-related before this survey?

For everyone else

Which best describes how you feel about CleanMyBed personally?

For everyone else

Did you originally book mainly to try the service itself, or mainly to support someone you know in the business?

For everyone else

What would most help you feel CleanMyBed solves a real problem for you, rather than just being something interesting to try once?

For everyone else

Have you booked with CleanMyBed more than once?

For everyone else

What best describes why you booked again?

Select all that apply.

For everyone else

What's the main reason you haven't booked again yet?

For everyone else

Would you be interested in booking again occasionally, even if not on a regular schedule?

Everyone answers this

Would you be interested in having additional beds in your home cleaned?

Everyone answers this

What, if anything, would make you more likely to book again or book more beds?

Select all that apply.

Everyone answers this

Which best describes your household?

Everyone answers this

Does anyone in your household experience allergies, asthma, or eczema, even if that's not why you booked?

Everyone answers this

How would you prefer to be reminded that it's time for your next clean?

Everyone answers this

Who would you rather hear from about scheduling your next clean?

Everyone answers this

Looking back, would you say your first experience with CleanMyBed felt like it solved something you needed, or more like something interesting to try that you didn't especially need?

Everyone answers this

Would a referral benefit or incentive (e.g. a discount for you and/or the person you refer) make you more likely to recommend CleanMyBed to someone else?

Everyone answers this

Beyond individual homes, where else do you think a service like CleanMyBed could add real value?

Select all that apply.

Everyone answers this

How likely are you to recommend CleanMyBed to someone else?

0 is not at all likely, 10 is extremely likely.

Everyone answers this

Would you be open to a short follow-up conversation with us to share a bit more detail?

✓

Thank you

Thank you, this helps us understand our customers better and serve you better.